Making websites fast. Measured, not guessed.
Route-based, component, and vendor code splitting with Vite and Webpack configs, real bundle sizes, and production gotchas most tutorials skip.
Not your typical http caching headers guide—5 directives that matter, when to skip caching entirely, and where service workers take over.
Your custom fonts are probably your LCP bottleneck. Fix font loading with the right font-display value, smart preloading, and variable fonts — with metrics.
Your CDN is tuned but dynamic routes are still slow. Here's when edge computing actually moves the needle — and when it's expensive overkill.
Most image optimization guides give you 15 steps. You need 4. Here's what actually moves LCP — with real compression numbers and code.
You added loading='lazy' to every image and your LCP got worse. Here's why — and the exact fixes to lazy load without wrecking Core Web Vitals.
Stop vendor scripts from killing your INP score. Audit workflows, facade patterns, lazy loading strategies, and how to get marketing to let you fix it.
A step-by-step guide to fixing INP issues. Real code, real debugging workflows, and the fixes that actually move your Core Web Vitals score.
Your website is slow but your hosting plan isn't the problem. Here are the real culprits — images, JavaScript, fonts — and how to fix each one.
A web performance checklist ordered by impact. 20 fixes with real Lighthouse metrics, code examples, and honest tradeoffs for each.